Bronca is a publication that explores the intersection of football, culture and design. These are some exploration I have made for my thesis.
I spent this past summer interviewing creatives working in the football sphere. I wanted to learn about thier journeys and create a place to highlight all of thier amazing work. This gave birth to Bronca, a publication about football and the community that helps it shine. More than a publication, Bronca is a media company that wants to tell your football story and collaborate with your brand.
The publication will launch in Spring 2026.
Preview
Led a team in the redesign of the Seattle Art Museum website. As project manager I wore various hats, including user researcher, user experience designer, and prototyper.
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The Reef Cannabis needed more than just a website refresh — they needed a true customer-first experience.
As the sole UX designer, I led a complete redesign that tackled major navigation, search, and product discovery challenges.
Through research-driven insights, strategic prototyping, and close collaboration with cross-functional teams, I delivered a modern digital storefront that helps every customer — from novice to expert — shop smarter and with greater confidence.
Case Study
An animation of Manchester United player Bruno Fernandes created using Figma’s prototyping tools.
Small experiments. The first an exploration of an analog process, including hand coloring frames to create a stop motion video. The secdond consist of some light rotoscoping with the orginal video and blocking out the background.
THE STADIUMS THAT HOSTED WORLD CUP
Like the Olympics, the World Cup is an event that takes places every 4 years and brings the entire globe together.
For an entire month the stadiums become the center stage for the international spectacle.
TRIPTYCH
An exploration of the global reach of football, it knows no borders and language barriers.
The impact of a header. A Figma experiment.
Repeated headers can have a negative impact on brain health, potentially leading to subtle changes in brain structure and cognitive function, particularly when performed with high force or frequency, raising concerns about long-term neurological effects, especially in young players.
A publication about design in everyday life from fashion to theory. This particular is features the Berlin Transit system.
A publication about football community in the DMV, the kits, the collectors and the shops that sell them. Featuring artist, musicians and photographers inspired by the beautiful game.
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BAM was a class project in which we were prompted to design a catalog for the Brooklyn Accadamy of Music series Next Wave 2024 & Emerging Visions.
I took inspiration from various transit authorities boarding tickets and the New York City transit system in general.
Mahler Festival
Designed the Northwest Mahler Festival brand identity and website.
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