FIRSTDIBS
FIRSTDIBS is a luxury marketplace for rare designer furniture, art, jewelry, and fashion.
How might we modernize 1stDibs’ brand identity while preserving its legacy of luxury, to attract a new generation of design-conscious collectors?
We live in a world where color is not just seen but felt—a coded language that shapes perception, emotion, and meaning.
For this reason, I prioritized product discovery and color in the brand and website redesign.
Curate Your Aesthetic, One Hue at a Time.